Affiliates have access to a wide range of verticals from which to work, and each of these verticals has its own set of benefits and drawbacks. Despite the fact that the list of industries is extensive, only a few verticals have been proven to be profitable in virtually all geographical locations, cultural contexts, and other important demographic factors. The gambling industry is an excellent example of an evergreen vertical with extremely high success potential, making it one of the most appealing choices for affiliates to promote their products and services within.
Keeping the foregoing in mind, it is important to note that the gaming industry has been one of the most popular alternatives for affiliate marketing since its inception in its modern form. As a result, you must investigate this sector, understand how it is changing, and make the necessary changes to achieve the best results from your campaigns.
Because lemonade has worked with some of the world’s most successful gambling publishers and advertisers, we are familiar with the opportunities available in this industry. The gambling industry will be discussed in this month’s vertical of the month feature. We’ll also go over the sub-verticals that fall into this category and look at the future projections for these types of campaigns.
What Are the Different Types of Businesses in the Gambling Industry?
Before we go any further, let’s take a quick look at the various sub-industries that comprise the gambling industry. To put it another way, gambling services allow participants to participate in games of chance and, if successful, receive monetary or other forms of compensation for their efforts. This can range from playing a card game to betting on the outcome of an event, and everything in between.
As you might expect, there are numerous types of gambling establishments available both online and in physical locations. These can be translated as follows:
Casinos are entertainment venues that offer customers a variety of gaming options, such as those based on playing cards, roulette, slot machines, and other forms of gambling. Traditional casinos are brick-and-mortar establishments; however, customers now have the option of selecting from a wide range of digital providers who offer them the opportunity to enjoy hundreds of games without leaving the comfort of their own homes.
Sports betting and electronic sports
The availability of betting opportunities is one of the factors that has contributed to the explosion in popularity of sports around the world. Picking a winner before a match or game begins has evolved into an exciting and lucrative activity that millions of people around the world enjoy. This is because professional athletes frequently compete with the same level of talent and intensity.
Lotteries
Lotteries are forms of gambling in which the outcomes are determined entirely by random chance, with the players having no influence on the game’s final outcome. There are numerous lottery variants, such as raffles, tombolas, and other games of a similar nature. Some countries, such as the United Kingdom, have restrictions on who can run lotteries and for what reasons. As a result, before participating in a lottery, it is critical to read the fine print in each region.
Bingo Although bingo is technically a type of lottery that works similarly to a tombola, it has become so popular that it could easily be classified as a separate category due to its widespread appeal. In fact, there are an infinite number of different types of bingo that can be played at both online and offline gatherings. Remember that older demographics have traditionally shown a greater interest in playing bingo, but online versions of this game are beginning to attract people of all ages.
Adult Arcades Adult arcades allow customers to place financial wagers in addition to the enjoyable and exhilarating experience of playing interactive games. This is the least common type of casino, but it frequently attracts customers who are interested in the level of competition provided by the games as well as the amount of money that can be won by playing them.
Hybrids
Hybrid casinos are those that combine two or more of the above-mentioned casino types. It’s possible that this is the most common type of casino, given that nearly every major platform offers a diverse selection of games. Because you won’t be limited to a specific demographic, promoting hybrid casinos may be the easiest option. These advertisers, on the other hand, are more likely to create robust CPA offers with generous payouts.
Statistical Analysis of the Gambling Industry
The global gambling industry is expected to generate more than 443 billion US dollars by the year 2020, according to research that has been brought up to date to take into account the implications of COVID-19. In the period from now until 2027, it is anticipated that the industry as a whole will expand at a rate of approximately 5.6 percent per year. Nevertheless, certain subindustries, such as online gambling, are anticipated to expand at a rate of nearly 12 percent per year. In addition, the entire industry is expanding at a rate of more than 10% annually in countries such as China.
What kind of repercussions could this have for advertisers and the affiliates that they collaborate with? Even as other industries struggle to recover from the global health crisis, it appears that the gaming vertical will continue to expand at a steady pace for the foreseeable future, as indicated by the trends that have been observed up until this point.
The most visible and influential advertisers in the gaming industry
More than a quarter of the world’s population engages in gambling at least occasionally, which suggests that billions of people participate in this activity. The majority of the world’s major economies have been penetrated by the gambling industry, although there are a few countries that stand out as notable exceptions. However, in contrast to the situation in other verticals, there is a significant number of companies that have successfully established themselves as market leaders.